Everyone knows the world of appraising and real estate is crazy.
How else could it be?
And personally I wouldn't like it any other way. From the loan officer, to the realtor, the client and the underwriter its all a free trip to the circus.
I am constantly faced with the question. Does anyone really know what there doing?
Its funny because sometimes I cant answer that, but I'm okay with that.
What I found over the years is that everyone is crazy so as long as your just a nutty you will fit right into this business.
Within your appraisal business its just as easy to get a new client as it is to lose and old one, and as long as your okay with that you will be able to sleep at night.
Just like there are 1,000's of appraisers to choose from in a given area. There are also 1,000's of lenders, brokers, attorneys, homeowners and other people who need an appraisal done by you in your area.
What will help you get through the good and the bad is the fact that you as an appraiser get better on a daily basis and that you focus on getting your appraisal business better.
As long as you do those two every day you will be OK.
Another thing that will help you get through the excuses of the "bad market" is understanding there is no such thing as a "bad market" in the sense. Only bad marketing.
Who would of ever thought?
Most people would disagree because it doesn't go with there excuses. However if you are on top of things and see where the market it going you would know that the refi-boom wouldn't last forever and that you would eventually have to change the format of your business to get a realistic approach to marketing and customer service. Its not always going to be an order taking business. When it is take the orders with no excuse however don't expect it to be that way all the time.
Brian Coester.
Saturday, June 14, 2008
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3 comments:
Dear Brian,
I think you are dead on with this post. I think that a lot of people find it easier to blame their lack of success on the market instead of taking time to take a good look at themselves in the marketing mirror.
I think that the fact that people lose sleep at night over one miniscule deal is due to a lack of effective marketing practices and just an overall "I want to make as much money possible with the least amount of effort" type of attitude.
It's awesome that you have started this blog and maybe people will get more of an insight as to what the process of appraising is, because it's hard for loan officers, lenders, etc. to understand that you can't just throw values because they ask you to...we have rules and regulations to follow too!
I am looking forward to you shedding some light in the future on the topic of how an appraisal is done from beginning to end, so maybe it can open some eyes and provide a little more understanding. It's a tough business, but someone's gotta do it!
Your so right
Interesting to know.
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